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Vorys eControl Launches Substack on Brand Control Insights
Daren Garcia, a chair of Vorys eControl, has launched a Substack named “Widely Distributed.”
The Substack will feature monthly posts on practical insights regarding brand control and sales channel integrity, and explore how law, data and technology come together to protect revenue, strengthen brand value and improve commercial performance. “Widely Distributed” is specifically intended for in-house counsel.
The posts will draw from Garcia and Vorys eControl’s work with more than a thousand brands, including experience with unauthorized sellers, MAP violations, diversion, counterfeits, channel conflict, lost revenue, brand erosion and more.
